Since its establishment in 2006, BASHA HOME has been continuously exploring classic mansions and innovative ideal living styles. With the gradual maturity of the market environment and the improvement of channel layout, consumer demand is also facing further upgrading and differentiation in different regions.



In order to actively respond to market demand in the new situation, BASHA HOME constantly carries out brand innovation and reform. Its furniture collections Classic Inheritance, Master of Art, Urban Impression, B&N Pioneer Art series will be comprehensively upgraded and integrated into a new luxury series, and now it has launched a global oriented international fashion series.



The 10,000 square meters flagship store of BASHA HOME under construction in Dongguan Famous Furniture Expo Park, fully interprets the luxurious journey lifestyle. The phrase 1 total 3000 square meters was unveiled in March 2025, and has attracted thousands of foreign customers to visit and make on-site purchases.



High end brands continue to promote the fusion of classic and modern design through exquisite craftsmanship and high-quality materials such as wood, leather, and metal, showcasing extraordinary taste and style. New luxury is more gentle, abandoning unnecessary decorations and developing towards a more natural direction. The new extravagance is no longer just about flaunting wealth, but about genuine enjoyment and spiritual pleasure. New Luxurianism still insists on using the highest quality materials, and its exclusive customized products often have unique value, opening up new history with innovative spirit and redefining luxury.Emphasizing the return to the essence of life and pursuing the inner charm of the residence is a further guidance for a better life. 

The increasing number of innovative designs brought by Chinese designers and international brands demonstrates the influence of Chinese design, and the mutual borrowing and integration of Chinese and Italian design languages has become a trend. After years of deep cultivation, BASHA HOME's overseas market coverage has also exceeded 50 countries and regions by 2024.

Through the layout of the 10,000 square meters flagship store, BASHA HOME brings customers authentic, original, and sustainable products. Through experience planning such as clubs and coffee bars, BASHA HOME improves service quality and provides consumers with integrated solutions. This marks that the development of BASHA HOME has reached a new level and extended to a broader market.